The Awake Flow Factor

An inside-out approach to brand building

Does flow happen by chance? We don´t think so! In order to unleash your full potential, we use our core method to bring people, brands and organizations into their flow state. To us, flow is the symbiosis of clarity, creativity, effectiveness and performance.

Empower your organization with the AWAKE Flow Factor


  • Essence
  • Identity
  • Mindset
  • Culture


  • Potential
  • Knowledge
  • Inspiration
  • Play


  • Awareness
  • Focus
  • Goals
  • Action


  • Harmony
  • Structure
  • Processes
  • Efficiency

a way to better Business: LEGO® SERIOUS PLAY®

Developed 1996 at IMD Lausanne together with former LEGO CEO Kjeld Kirk Kristiansen while researching about alternative strategy methods, ,LEGO® SERIOUS PLAY® is a guided methodology with the build LEGO models serve as metaphors and the basis for group discussions, knowledge sharing and problem solving and help to promote creative thinking and find unique solutions. With a targeted question, LEGO® SERIOUS PLAY® can be used in a variety of effective ways - live and digital, in small and large teams!

  • Brand Identity
  • Brand vision and mission
  • Brand and marketing strategy
  • Content strategy
  • Design and art direction

Just think with your hands - we at AWAKE are certified trainers of the method and love it because it delivers concrete results and clarity in no time at all. Are you ready to play with us?

Would you like to find out more and learn about our cases?


Strong, fresh, effective. AWAKE isn't just a name; it's our essence, our approach, and our commitment to our clients' success. We fuse the strengths of a strategic consultancy, the innovation of a creative agency, and the energy of a vibrant talent community. Our mission? To boldly redefine the norms of the traditional business landscape.

AWAKE - Meet the Founders Birgit Amelung & Moritz Amelung

"AWAKE is who we are, how we work, and what we help our clients achieve. With AWAKE, we are joining forces to lead an innovative creative business consultancy that prioritizes human-centricity and is deeply rooted in core values."

Meet the Founders

Birgit Amelung

… is a strategic consultant, certified organizational developer, award-winning creative director and brand building expert with over 15 years of experience, ranging from internal positions at ProSiebenSat.1 Media to founding her first own agency at the age of 27. As a certified facilitator of the Lego® Serious Play® method, she has a high level of expertise in the development of innovative workshop concepts. Birgit has worked with international brands such as Audi, Deutsche Telekom, Escada, Hennes & Mauritz, L'Oréal, Mercedes Benz, Zalando and many more. Empowering female growth and leadership, Birgit is co-founder of the successful women's network The HER KLUB (over 2000 members in the DACH region). The Art Perspectives initiative for female artists, which she co-founded, was honored with the German Design Award 2020 and 2021 (Excellent Brand Winner). Birgit regularly leads masterclasses and gives impulses from her business ecosystem and for female empowerment as a panel moderator and speaker.

Moritz Amelung

… is a multifaceted designer with over 20 years of experience in the built environment, breaking down traditional boundaries between architecture and craftsmanship, design and execution. He was trained in high-end cabinet making where he gained expertise in furniture design and manufacturing, before earning his Master of Arts degree in industrial and product design, with distinction, at Birmingham City University. Moritz’s focus includes bespoke office spaces, customized furniture, event concepts, and installations for various leading global brands such as Absolut Art, Bocci, Calvin Klein, Dior, IDEO, Marni,Microsoft, Porsche Design, Swarovski, Zalando.As a certified facilitator of the Lego® Serious Play® method, Moritz integrates innovative tools and elements of design thinking to develop spatial concepts that incorporate individual needs and perspectives and jointly optimize the workplace and brand experience.