by AWAKE Projects GmbH

Finding your purpose at ZALANDO

We built a purpose festival for Europe’s biggest online fashion retailer, ZALANDO, together with the global leading innovation agency, IDEO. Using several platforms to experience the brand and interact across departments, leaders and their teams got inspired to define their purpose and cultural values.

Giving MUNICH AIRPORT an architectural/ spatial branding

At the Munich Airport, we built an extraordinary brand space experience that was awarded with the German Design Award for Excellent Communications Design and Interior Architecture. As people walked into the entry hall, they came across colored floor stickers revealing the logo and seating made from natural finished solid oak wood with kvadrat design upholstery. In cooperation with Interbrand.

Exploring augmented reality with Marni

We created a MARNI collection showcase space by reconstructing promo film scenes at Bread&Butter Berlin in several rooms. Under the roof of Arena Club in Berlin, Zalando and Marni commissioned an interactive experience space including augmented reality. In cooperation with untitled project.

Checking in at Hôtel Hennes by H&M

We created window displays for the H&M flagship store in Berlin translating their global campaign ‘Hôtel Hennes’. Come in, chill by the pool, and step into the elevator. Afterwards, all of the elements were reused for a festival. In cooperation with untitled project.

Greening up your future with BIOKON

Funded by the German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety, we had the chance to create this learning and experience location in Joachimsthal near Berlin for BIOKON. The aim: Helping young people verify their talents and discover green professions through experiential work camps focused on sustainable living and environmental design. In cooperation with TULP

Creating the Ferro Canteen for BOCCI

With the Ferro Canteen, an extraordinary in-house canteen, we built a new food hotspot at the former industrial complex “Wilhelmhallen” for Bocci and K60 in cooperation with Designer Frederik Fialin. Additionally, Bocci equipped the whole space with their stunning lighting.

Realizing a new office space for TARGET GLOBAL Berlin

For VC Target Global Headquarters in Berlin, we developed a custom working environment. We equipped several office areas with built-in elements and flexible furniture - from the auditorium to phone booths made of black Fenix nanotech material with kvadrat upholstery elements, to the entrance desk and office kitchen complete with marble worktops. In cooperation with Kami Blusch.

Stimulating multidisciplinary interaction for FACTORY BERLIN

Re-thinking classical meeting rooms, we came up with a fully customized conference space for Factory Berlin. It features a massive table with black Fenix NTM - Nanotech material and a Lamp installation made out of wire mesh with PP light diffusion foil. To foster an agile working environment, we also provided movable meeting cabins.

Concepting Berlin’s coolest catwalk for PORSCHE DESIGN

We created the runway installation for Porsche Design’s Fashion Show at the iconic Bar Tausend during Berlin Fashion Week. In cooperation with untitled project.

Building office elements for ORDERBIRD

In line with our goal to re-define open spaces, we constructed various interior elements for Orderbird. The auditorium built out of natural oak offers employees a new central meeting space,  and room dividers with inset display boxes provide better structure to the working environment. In cooperation with Studio Vale.

Creating a shop-in-shop experience for TOPSHOP

For TOPSHOP and TOPMAN, we created shop-in-shop areas where customers can customize their purchased products at various stations. In cooperation with untitled project.

Constructing a new office space for WOLFF ARCHITEKTEN

In collaboration with Wolff Architekten, we created their new office space. The materials used create a feeling of warmth and ease, including oak wood panels finished with natural Hardwax in combination with black MDF and glass elements and countertops veneered with desktop linoleum.

Sparking innovation with “The Studio“ for ZALANDO

The Brief: Spark inspiration and start thinking differently inside Zalando. We created an innovation lab for Europe’s biggest online fashion retailer together with the global leading innovation agency, IDEO. The Studio acts as a new, small, Berlin-based creative unit of design researchers, interaction designers, and retail experts from Zalando and IDEO.

Materializing a pop-up space for CALVIN KLEIN

We produced a pop up space with changing booths for Calvin Klein for the stunning showroom of lighting manufacturer Bocci. All parts of the booths were reused for canvases by a Berlin-based artist.


We always love to come up with unique, customized interior solutions for private clients. From amazing kitchens to zen bedrooms, we’ll help bring your idea to life.